cross platform media convergence

Create a free website or blog at WordPress.com. The literature on globalization and convergence has several threads. CONSUMPTION Change ), You are commenting using your Facebook account. Results from recent research conducted by Google give statistical insight to the emerging consumption patterns of consumers across four different media platforms: smartphones, tablets, laptops, and TVs. Results from recent research conducted by Google give statistical insight to the emerging consumption patterns of consumers across four different media platforms: smartphones, tablets, laptops, and TVs. In fact, cloud services seem to represent everything that convergence stands for: They integrate data, applications and personalized content, regardless of type or format, and make them available to users wherever they are and whenever they need them, thus supporting multi-device and cross-platform uses of media. I hadn’t heard that term before so I Googled it, and found 368 hits, many of which are actually a differently punctuated version.Perhaps it’s telling that the fifth hit is the Corporate Gibberish Generato on AndrewDavidson.com: For example, the YouTube channel Screen Junkies have review on independent films and commercial films form the ‘big six’. The at&t ad on page 19 of the Sunday New York Times says that the merged companies of at&t and SBC can deliver “cross platform convergence”. Cross media convergence is also used by higher concept film industries as it involves two media companies collaborating for the purpose of generating profits (synergy). Send me a PM! This morning I woke up to good news! Edit them in the Widget section of the, Disney Consumer Products and Interactive Media. ( Log Out /  Cross-Platform Convergence 03Sep12. Change ), You are commenting using your Google account. Cross media convergence is extremely important in helping promote artists from both independent record labels and large institutions. Article: http://techcrunch.com/2012/08/29/if-content-is-king-multiscreen-is-the-queen-says-new-google-study/. Change ), You are commenting using your Google account. 4. ( Log Out /  ...media convergence, innovation, cross-discipline collaboration. This means they have to advertise their film themselves which causes issues for them. Media & Platform Convergence More here personalizemedia.com - A range of charts created by Gary Hayes across games, social networks, cross-media, broadband services, virtual worlds. Interestingly, “90% of all of our media consumption, or 4.4 hours per day, is happening across all four (which doesn’t leave much room for paper-based books and publications; or for radio).” Not only does this indicate consumers’ preferences for digital resources over print, but also the findings of this research carry strong implications for how content should be designed. ( Log Out /  It is very hard for children to avoid Disney’s reach and it could be argued that there is a lack of variety for children to consume. Cross-platform conceptual limits are discussed within the context of the broader socioeconomic landscape of mass media digitalization and big data. Then when the film is out, audiences can prosume it by writing a review or a blog about it. Independent institutes don’t have the same brand image or brand equity as Disney and don’t have vertical or horizontal intergration with other institutes. Not only is Disney dominating the animation industry (horizontal integration), the institution is also able to manipulate other media industries such as TV streaming, online social networks and the gaming industry (vertical integration). Change ), This is a text widget. Media products promoted across other platforms – YouTube, social media, online networks, streaming sites like Netflix and HULU. The study of transmedia storytelling—a concept introduced by Henry Jenkins, author of the seminal book Convergence Culture—is an emerging subject. De optelsom van al deze media uitingen binnen één totaalconcept wordt crossmedia genoemd. Change ), You are commenting using your Twitter account. Cross-Media convergence. Harry Potter and the Deathly Hallows Part 1 was produced by Warner Brothers and Heyday Films, with additional international contributors. Cross Media Convergence is a way for people to view films via a platform rather than heading to the movies, you probably are known to many of these platforms such as Netflix, Hulu, and a whole ocean full of ways to digitally watch films or shows without having to either go to the movies or even pick up the remote controller. Some people like to define convergence simply by stating it to be a merger of mass media and communication outlets. ( Log Out /  Its used a lot in TV, film and computer graphics. What does it actually do? T he journalism industry is always changing. This is mainly targeted at young audiences as they use social media more and as they enjoy Disney more. Films Cross media convergence is when two or more media based products are being used on just one platform. Change ), You are commenting using your Twitter account. Computer animation – global illumination…Nevertheless, it is also a sign of dumbing down because audiences are confined to the imaginary worlds of one institution (albeit one with subsidiaries). Bij crossmedia worden er meerdere platformen ingezet voor één marketing campagne. Cross-media Convergence and Synergy USA Conglomerate Without Convergences and Synergy USA conglomerate New Media in marketing Cross-media convergence: They used different media platforms: Print, moving image, digital, radio in order to marketing their films Films like The Hunger Economic convergence is where the creation of a digital media form comes from a consolidation, or combination, of companies. Hey Gym Owners and Pt's We help you Pocket 10-15k in new revenue in 30 days! The next stage in this media convergence is the all-out collision between TV and digital, with the consumption of audiovisual content eminently online and increasingly mobile. In contrast cross media convergence is where a media product is promoted across other media platforms. CROSS MEDIA CONVERGENCE. It takes completely separate ideas and smashes them together, so that we're left with one big idea. Although synergy and cross media convergence sound very similar, there is a key difference which separates the two. The Walt Disney Company is an example of cross-media convergence as it produces and distributes a … This means audiences can view information on the film and learn more about it. Media products promoted across other platforms – YouTube, social media, online networks, streaming sites like Netflix and HULU. This is seen as cultural imperialism and therefore it has the opposite effect of the designs of media pluralism. The Walt Disney Company is an example of cross-media convergence as it produces and distributes a wide range of different types of media. Aviles, JA, Carvajal, M (2009) Integrated and cross-media newsroom convergence: two models of multimedia news production – the cases of Novotecnica and La Verdad Multimedia in Spain. Although it is intimately connected to brands and franchises being spread across media by corporate conglomerates (e.g., Star Wars, The Matrix, Harry Potter, … You can use a text widget to display text, links, images, HTML, or a combination of these. Adverts Video Media convergence is the joining, or ''converging,'' of distinct technologies into one. Like all film institutions, Disney continually is trying to saturate the internet with content and because their budget is incredibly high, it is easy for the institution to exploit this arena. Disney infinity…Disney life…However, this domination of the digital sphere is often derided by many critics because it is seen as a form of Disneyfication. In recent years we have seen a convergence between computers and mobile devices in a unified digital environment: the reality of cross-platform or multiscreen consumerism. In some cases, mul… Also, “[t]he research found that a majority of online tasks get initiated on a smartphone while being continued on another device.” While this may not be surprising, “sequential device usage” has significant implications on the way companies (in this case Google) think about content creation and the presentation of their content. Change ), You are commenting using your Facebook account. Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. The way media companies are reorganizing in order to accommodate these new consumption patterns is interesting to observe as they also restructure to account for recent trends in user-generated content. Wat is crossmedia en hoe richt je … It brings together the “three C’s”—computing, communication, and content—and is a direct consequence of the digitization of media content and the popularization of the Internet. 2. Also, they view the trailer on YouTube which gives the institute free advertising from secondary circulation. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. Moreover, web 2.0 is not the only way institutions can encourage audiences to consume in interactive and immersive ways. Cross media convergence and synergy allows production houses to distribute their films effectively to a wide range of platforms such as cinemas, Netflix, Facebook. For example, they have a review on Moonlight that is independent and on Star Wars the Force Awakens. CROSS PLATFORM MEDIA LTD - Free company information from Companies House including registered office address, filing history, accounts, annual return, officers, charges, business activity Cross media convergence and synergy in productiondistribution, marketing and exchange in a case studyfrom Sony Music.Case Study on Sony: BeyonceCross Media Convergence:Beyonce has been around for years, and is a well known artist that belongs to Sony,and has done for many years, in this time; she has shown great cross mediaconvergence.As described above, cross media convergence is … For audiences big idea creative commons - attribution, non-derivative, non-commercial a text widget allows to. To advertise their films exist and operate in synergy media, online networks, streaming sites Netflix! Use a text widget allows You to add text or HTML to your sidebar way. 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